Citadel, a specialist Fortress Surgeon Digital Marketing marketing firm, introduces an increased search engine optimization service for plastic surgeons, concentrating on online presence, patient interaction, and practice growth. In her previous function as VP of Biddable Media Daga concentrated on the marketing of wellness & wellness brands through all lifecycle stages: starting from clinical test recruitment projects, with the pre-launch market-shaping, launch and advertising phase, finishing with patent expiration and marketing sunsetting.

A 25-year expert in the healthcare marketing and advertising room, Tracey began her job as a company account person for a variety of pharma brands and later on led the advertising initiative to launch a first-of-its kind portal in the eyewear and eyecare space.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the market. She believes Underscore is the design for just how media and marketing agencies should, and will, progress in the future.

While at Underscore, she spent three years instructing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail purchase.