Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing company, announces an expanded SEO solution for cosmetic surgeons, focusing on on-line visibility, person interaction, and practice growth. Lauren's concentrate on ROI and passion for discovering the critical details that change campaigns from great to fantastic consist of creating a grand range multivariate examination framework making use of fractional factorial analysis for comprehending ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection strategy for predicting ROI prior to media investment.

A 25-year expert in the medical care marketing and advertising area, Tracey began her profession as a company account person for a selection of pharma brand names and later headed the advertising and marketing initiative to introduce a first-of-its kind website in the eyeglasses and eyecare space.

He leads a team of media method, media preparation, media acquiring and media implementation experts that collaboratively make sure that campaign goals are attained in order to optimize roi and engagements. Lauren's profession in electronic and media began in the 90's, equally as electronic came to be a practical advertising network.

While at Underscore, she invested 3 years showing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail purchase.