Citadel, a specialist digital advertising and marketing agency, reveals an increased SEO service for cosmetic surgeons, focusing on on-line presence, patient involvement, and method growth. In her previous role as VP of Biddable Media Daga focused on the advertising of health and wellness & health brand names with all lifecycle phases: beginning with clinical test recruitment campaigns, via the pre-launch market-shaping, launch and advertising phase, finishing with patent expiry and advertising sunsetting.
A 25-year veteran in the healthcare marketing and advertising room, Tracey started her career as a firm account individual for a selection of pharma brand names and later headed the advertising and marketing effort to launch a first-of-its kind portal in the eyeglasses and eyecare area.
It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the sector. She believes Underscore is the model for exactly how media and marketing companies should, and will, advance in the future.
While at Underscore, she spent 3 years instructing Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they found out how to map Nielsen information to Yahoo's audience base and show out ROI from
Fortress Surgeon Digital Marketing media to retail purchase.