Citadel, a doctor electronic marketing company, introduces an increased search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, patient engagement, and practice development. In her previous role as VP of Biddable Media Daga focused on the advertising of health and wellness & wellness brand names via all lifecycle phases: beginning with medical test recruitment projects, with the pre-launch market-shaping, launch and advertising phase, ending with license expiry and advertising sunsetting.

A 25-year veteran in the health care advertising and marketing area, Tracey started her profession as an agency account person for an array of pharma brands and later on pioneered the marketing initiative to introduce a first-of-its kind site in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental distinction in the market. She thinks Underscore is the version for exactly how media and marketing agencies should, and will, advance in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail purchase.