Citadel, a doctor Fortress Surgeon Digital Marketing advertising and marketing company, introduces a broadened SEO service for cosmetic surgeons, concentrating on online presence, patient engagement, and technique growth. Lauren's concentrate on ROI and passion for locating the crucial information that transform projects from good to fantastic consist of establishing a grand scale multivariate test structure utilizing fractional factorial analysis for recognizing ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast strategy for predicting ROI before media financial investment.

A 25-year expert in the healthcare advertising and marketing area, Tracey began her career as a firm account person for a selection of pharma brands and later on pioneered the advertising and marketing initiative to launch a first-of-its kind website in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the version for just how media and marketing firms should, and will, develop in the future.

While at Underscore, she spent 3 years educating Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.