Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing company, announces an increased SEO solution for cosmetic surgeons, concentrating on on-line presence, person engagement, and method growth. Lauren's concentrate on ROI and passion for finding the essential information that transform campaigns from great to excellent consist of establishing a grand scale multivariate examination structure making use of fractional factorial evaluation for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast technique for forecasting ROI before media investment.

A 25-year professional in the health care marketing and advertising area, Tracey began her career as a firm account individual for an array of pharma brand names and later spearheaded the advertising initiative to launch a first-of-its kind portal in the glasses and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the market. She thinks Underscore is the model for how media and advertising agencies should, and will, advance in the future.

While at Underscore, she spent 3 years teaching Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.