Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing firm, reveals an expanded search engine optimization solution for cosmetic surgeons, concentrating on online presence, individual interaction, and technique growth. Lauren's focus on ROI and passion for locating the critical information that change projects from excellent to great include creating a grand scale multivariate test framework making use of fractional factorial evaluation for understanding ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate strategy for anticipating ROI prior to media investment.

One of the important things Martin delights in most regarding his duty is the possibility to research and understand the subtleties of both well-known and brand-new markets, and through growing his understanding of them seek the Holy Grail of product-market fit.

He leads a team of media method, media planning, media buying and media execution professionals who collaboratively make sure that project goals are achieved in order to optimize involvements and ROI. Lauren's profession in electronic and media began in the 90's, just as electronic ended up being a sensible advertising channel.

While at Underscore, she invested three years teaching Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they figured out just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.