Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing agency, announces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, individual interaction, and practice development. In her previous role as VP of Biddable Media Daga specialized in the advertising of health & health brands with all lifecycle phases: starting from medical trial employment campaigns, with the pre-launch market-shaping, launch and advertising stage, ending with patent expiry and advertising and marketing sunsetting.

A 25-year professional in the health care advertising and marketing room, Tracey started her occupation as a company account individual for a variety of pharma brands and later on pioneered the advertising and marketing initiative to introduce a first-of-its kind website in the eyewear and eyecare area.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the model for how media and advertising firms should, and will, evolve in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they determined just how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.