Citadel, a doctor electronic marketing firm, introduces a broadened SEO solution for plastic surgeons, focusing on on-line presence, client involvement, and practice development. In her previous function as VP of Biddable Media Daga concentrated on the marketing of wellness & health brands via all lifecycle stages: beginning with clinical test recruitment projects, with the pre-launch market-shaping, launch and promotional phase, finishing with license expiration and advertising and marketing sunsetting.

A 25-year veteran in the medical care advertising and Fortress Surgeon Digital Marketing area, Tracey started her career as an agency account person for a variety of pharma brand names and later on spearheaded the advertising initiative to release a first-of-its kind website in the eyeglasses and eyecare space.

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While at Underscore, she invested three years instructing Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they identified exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.