Citadel, a Fortress Surgeon Digital Marketing digital marketing agency, announces a broadened search engine optimization service for plastic surgeons, concentrating on online exposure, patient engagement, and technique development. In her previous function as VP of Biddable Media Daga focused on the marketing of health & wellness brand names with all lifecycle phases: starting from medical test recruitment campaigns, with the pre-launch market-shaping, launch and advertising stage, ending with patent expiration and marketing sunsetting.

Among the things Martin delights in most about his role is the possibility to study and understand the subtleties of both new and recognized markets, and with expanding his understanding of them seek the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the sector. She believes Underscore is the design for exactly how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent three years showing Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they identified how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.