Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising firm, announces an expanded SEO solution for cosmetic surgeons, focusing on on-line presence, client interaction, and technique growth. Lauren's focus on ROI and passion for discovering the vital details that change projects from good to terrific consist of creating a grand range multivariate test framework utilizing fractional factorial evaluation for recognizing ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast method for anticipating ROI prior to media investment.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her occupation as an agency account person for a range of pharma brands and later headed the advertising and marketing initiative to introduce a first-of-its kind site in the eyewear and eyecare area.

He leads a group of media method, media preparation, media purchasing and media implementation professionals that collaboratively make sure that campaign objectives are attained in order to take full advantage of interactions and ROI. Lauren's job in digital and media started in the 90's, equally as digital ended up being a sensible advertising channel.

While at Underscore, she spent 3 years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.