Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, announces a broadened SEO solution for cosmetic surgeons, focusing on online presence, patient interaction, and method development. Lauren's focus on ROI and enthusiasm for locating the crucial information that change campaigns from great to terrific include creating a grand scale multivariate test framework utilizing fractional factorial analysis for comprehending ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast approach for anticipating ROI prior to media financial investment.

A 25-year expert in the medical care marketing and advertising room, Tracey started her occupation as a firm account person for a range of pharma brands and later on led the advertising effort to release a first-of-its kind website in the eyeglasses and eyecare room.

He leads a team of media method, media preparation, media buying and media implementation professionals who collaboratively ensure that project goals are attained in order to maximize involvements and ROI. Lauren's profession in digital and media started in the 90's, just as electronic came to be a feasible advertising and marketing channel.

While at Underscore, she spent 3 years educating Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.