Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising firm, announces an expanded SEO service for plastic surgeons, focusing on on-line presence, person interaction, and practice development. In her previous duty as VP of Biddable Media Daga focused on the advertising of wellness & health brand names via all lifecycle stages: beginning with scientific trial recruitment campaigns, through the pre-launch market-shaping, launch and marketing stage, finishing with patent expiry and advertising and marketing sunsetting.

One of the things Martin delights in most regarding his role is the chance to research and comprehend the subtleties of both well established and new markets, and through growing his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential differentiation in the market. She thinks Underscore is the version for how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she invested three years showing Online search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they determined how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.