Citadel, a doctor digital advertising and marketing company, reveals an expanded search engine optimization service for plastic surgeons, focusing on online visibility, person involvement, and technique growth. Lauren's focus on ROI and interest for discovering the essential details that change projects from great to great include developing a grand range multivariate test framework utilizing fractional factorial evaluation for understanding ROI potential in Fortress Surgeon Digital Marketing media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate approach for anticipating ROI prior to media financial investment.

One of things Martin takes pleasure in most about his role is the possibility to study and recognize the nuances of both well-known and brand-new markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the version for exactly how media and advertising agencies should, and will, develop in the future.

While at Underscore, she spent 3 years educating Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.