Citadel, a Fortress Surgeon Digital Marketing electronic advertising company, introduces an expanded SEO service for cosmetic surgeons, focusing on online exposure, individual engagement, and practice growth. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & wellness brand names through all lifecycle stages: starting from professional test recruitment projects, with the pre-launch market-shaping, launch and advertising phase, ending with patent expiry and marketing sunsetting.

Among the things Martin delights in most about his duty is the chance to study and understand the subtleties of both new and well established markets, and with growing his understanding of them look for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the sector. She believes Underscore is the model for just how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she spent three years showing Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.