Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing company, announces a broadened SEO service for plastic surgeons, concentrating on online exposure, person interaction, and method development. Lauren's focus on ROI and interest for discovering the critical information that transform projects from excellent to fantastic include creating a grand range multivariate examination framework making use of fractional factorial evaluation for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate approach for forecasting ROI before media investment.

A 25-year expert in the medical care marketing and advertising area, Tracey began her job as an agency account individual for a range of pharma brands and later led the advertising and marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the market. She thinks Underscore is the version for just how media and advertising firms should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Internet search engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.