Citadel, a specialist electronic advertising and marketing agency, announces an expanded SEO solution for plastic surgeons, concentrating on online visibility, person involvement, and technique growth. Lauren's concentrate on ROI and passion for discovering the vital information that transform projects from great to excellent include creating a grand scale multivariate test structure making use of fractional factorial evaluation for understanding ROI possibility in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast technique for forecasting ROI before media investment.

A 25-year veteran in the healthcare advertising and marketing space, Tracey began her career as a firm account person for a variety of pharma brand names and later on headed the marketing initiative to launch a first-of-its kind site in the glasses and eyecare room.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the model for exactly how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she invested three years educating Online search engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail acquisition.