Fortress Surgeon Digital Marketing, a specialist digital marketing firm, reveals a broadened search engine optimization solution for plastic surgeons, concentrating on online exposure, individual involvement, and technique growth. Lauren's focus on ROI and interest for finding the essential details that change projects from good to fantastic include establishing a grand scale multivariate test structure using fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast approach for predicting ROI before media investment.

One of things Martin delights in most regarding his duty is the possibility to study and recognize the nuances of both brand-new and well established markets, and with growing his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential distinction in the market. She believes Underscore is the model for exactly how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Online search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they identified exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail purchase.