Citadel, a doctor digital advertising and marketing agency, announces an increased SEO service for plastic surgeons, focusing on online presence, client interaction, and technique development. Lauren's focus on ROI and enthusiasm for locating the crucial details that change projects from good to wonderful consist of establishing a grand scale multivariate test framework making use of fractional factorial analysis for recognizing ROI possibility in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate method for predicting ROI before media financial investment.

A 25-year veteran in the healthcare advertising and marketing area, Tracey started her profession as a firm account person for an array of pharma brand names and later headed the marketing effort to release a first-of-its kind website in the glasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She thinks Underscore is the design for exactly how media and marketing companies should, and will, advance in the future.

While at Underscore, she spent three years teaching Online search engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.