Citadel, a doctor digital advertising firm, reveals an increased SEO service for cosmetic surgeons, focusing on online presence, patient involvement, and technique development. Lauren's focus on ROI and interest for finding the crucial details that transform campaigns from good to wonderful include creating a grand scale multivariate examination structure using fractional factorial analysis for recognizing ROI potential in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast method for anticipating ROI prior to media financial investment.

A 25-year professional in the healthcare marketing and advertising room, Tracey began her profession as a company account person for a range of pharma brand names and later led the marketing initiative to launch a first-of-its kind portal in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the market. She believes Underscore is the model for how media and marketing agencies should, and will, advance in the future.

While at Underscore, she spent three years showing Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.