Fortress Surgeon Digital Marketing, a doctor digital advertising firm, announces an increased search engine optimization service for plastic surgeons, concentrating on on-line presence, client engagement, and practice development. Lauren's concentrate on ROI and passion for discovering the essential details that transform campaigns from great to fantastic consist of establishing a grand range multivariate test framework making use of fractional factorial evaluation for recognizing ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection approach for forecasting ROI before media financial investment.

A 25-year expert in the health care advertising and marketing space, Tracey started her profession as a firm account person for a selection of pharma brands and later on pioneered the marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare area.

He leads a group of media method, media planning, media acquiring and media implementation experts that collaboratively ensure that campaign objectives are accomplished in order to take full advantage of engagements and ROI. Lauren's profession in digital and media began in the 90's, just as electronic became a viable marketing channel.

While at Underscore, she invested 3 years teaching Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.