Citadel, a specialist Fortress Surgeon Digital Marketing advertising and marketing agency, reveals an increased search engine optimization service for cosmetic surgeons, concentrating on online exposure, patient involvement, and method development. Lauren's concentrate on ROI and passion for finding the essential details that transform campaigns from good to wonderful include developing a grand range multivariate test framework utilizing fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection approach for forecasting ROI before media investment.

A 25-year expert in the healthcare marketing and advertising room, Tracey began her job as an agency account individual for a variety of pharma brand names and later on spearheaded the advertising effort to introduce a first-of-its kind site in the eyewear and eyecare room.

He leads a group of media approach, media preparation, media acquiring and media implementation professionals who collaboratively guarantee that campaign objectives are attained in order to optimize roi and interactions. Lauren's occupation in electronic and media started in the 90's, just as digital came to be a practical marketing network.

While at Underscore, she spent three years teaching Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.