Fortress Surgeon Digital Marketing, a surgeon electronic advertising company, reveals a broadened search engine optimization service for cosmetic surgeons, concentrating on on-line visibility, client involvement, and method growth. Lauren's concentrate on ROI and passion for finding the critical information that transform projects from great to fantastic include establishing a grand scale multivariate examination structure making use of fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection strategy for predicting ROI before media investment.
One of the things Martin takes pleasure in most about his function is the opportunity to research and comprehend the subtleties of both established and new markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.
He leads a team of media strategy, media planning, media acquiring and media execution experts who collaboratively make sure that project objectives are achieved in order to optimize roi and interactions. Lauren's career in digital and media started in the 90's, just as electronic ended up being a practical marketing network.
While at Underscore, she spent 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.