Fortress Surgeon Digital Marketing, a specialist electronic marketing agency, announces an increased search engine optimization solution for plastic surgeons, focusing on on-line visibility, client interaction, and method development. Lauren's focus on ROI and passion for discovering the essential information that change campaigns from great to excellent include establishing a grand range multivariate test structure using fractional factorial analysis for recognizing ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection technique for forecasting ROI prior to media investment.

Among the things Martin delights in most about his role is the possibility to study and comprehend the subtleties of both new and well established markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the version for how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years showing Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.