Citadel, a doctor electronic advertising agency, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line presence, person involvement, and technique growth. Lauren's concentrate on ROI and passion for discovering the vital information that transform campaigns from excellent to excellent consist of establishing a grand scale multivariate examination structure making use of fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection method for forecasting ROI before media financial investment.

A 25-year expert in the healthcare advertising and Fortress Surgeon Digital Marketing room, Tracey began her career as a firm account individual for a range of pharma brand names and later headed the advertising and marketing initiative to release a first-of-its kind site in the glasses and eyecare space.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the sector. She thinks Underscore is the version for just how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years instructing Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.