Fortress Surgeon Digital Marketing, a doctor digital advertising company, introduces an expanded search engine optimization solution for plastic surgeons, concentrating on on-line presence, patient engagement, and technique growth. In her previous duty as VP of Biddable Media Daga focused on the marketing of health and wellness & health brand names with all lifecycle stages: beginning with medical test employment campaigns, via the pre-launch market-shaping, launch and promotional stage, ending with patent expiration and advertising sunsetting.

One of the important things Martin delights in most regarding his duty is the possibility to study and comprehend the subtleties of both brand-new and recognized markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the model for how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested 3 years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.