Fortress Surgeon Digital Marketing, a specialist electronic advertising company, announces an increased SEO solution for cosmetic surgeons, concentrating on online exposure, person involvement, and method development. Lauren's focus on ROI and enthusiasm for finding the critical information that transform campaigns from excellent to terrific include developing a grand range multivariate test structure using fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing a projection method for forecasting ROI prior to media investment.

One of the important things Martin appreciates most regarding his duty is the opportunity to study and recognize the nuances of both new and well established markets, and through growing his understanding of them look for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the design for how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent 3 years showing Internet search engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they identified exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail purchase.