Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing company, introduces a broadened SEO service for cosmetic surgeons, concentrating on on-line exposure, client interaction, and method growth. In her previous function as VP of Biddable Media Daga concentrated on the marketing of health & wellness brands through all lifecycle stages: beginning with scientific trial employment campaigns, with the pre-launch market-shaping, launch and marketing phase, ending with patent expiration and marketing sunsetting.

A 25-year veteran in the healthcare advertising and marketing space, Tracey started her profession as a company account person for a selection of pharma brands and later on spearheaded the advertising effort to introduce a first-of-its kind website in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the sector. She thinks Underscore is the version for exactly how media and marketing firms should, and will, develop in the future.

While at Underscore, she spent three years educating Internet search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.