Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, introduces a broadened SEO service for plastic surgeons, focusing on on-line visibility, patient interaction, and method growth. Lauren's focus on ROI and passion for finding the essential information that change campaigns from good to excellent include creating a grand scale multivariate test framework using fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast approach for anticipating ROI before media investment.

A 25-year professional in the health care marketing and advertising area, Tracey started her occupation as a company account person for an array of pharma brands and later on pioneered the advertising effort to introduce a first-of-its kind website in the glasses and eyecare room.

He leads a team of media technique, media planning, media purchasing and media implementation professionals that collaboratively make certain that campaign goals are attained in order to maximize roi and involvements. Lauren's job in digital and media started in the 90's, just as digital became a sensible advertising and marketing channel.

While at Underscore, she spent 3 years teaching Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they figured out just how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.