Fortress Surgeon Digital Marketing, a doctor digital marketing company, introduces an expanded search engine optimization service for plastic surgeons, focusing on online presence, client engagement, and method development. Lauren's concentrate on ROI and interest for discovering the important information that transform campaigns from great to excellent include creating a grand scale multivariate examination structure making use of fractional factorial evaluation for recognizing ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast method for anticipating ROI prior to media financial investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey started her occupation as an agency account individual for a selection of pharma brand names and later headed the marketing effort to release a first-of-its kind website in the glasses and eyecare room.

He leads a team of media approach, media planning, media purchasing and media execution specialists who collaboratively guarantee that project goals are accomplished in order to optimize roi and engagements. Lauren's career in electronic and media began in the 90's, equally as digital came to be a practical advertising and marketing channel.

While at Underscore, she invested three years instructing Search Engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they identified just how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.