Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing firm, introduces an increased SEO solution for cosmetic surgeons, focusing on online visibility, patient involvement, and method development. Lauren's concentrate on ROI and passion for finding the crucial information that transform campaigns from great to terrific include developing a grand scale multivariate test framework utilizing fractional factorial analysis for recognizing ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate strategy for forecasting ROI before media investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey began her job as a company account person for a selection of pharma brands and later on spearheaded the marketing initiative to release a first-of-its kind portal in the glasses and eyecare space.

He leads a group of media strategy, media planning, media purchasing and media implementation specialists that collaboratively make certain that campaign goals are achieved in order to optimize involvements and ROI. Lauren's career in electronic and media started in the 90's, just as electronic came to be a sensible advertising network.

While at Underscore, she invested three years teaching Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.