Citadel, a Fortress Surgeon Digital Marketing digital marketing company, announces an expanded search engine optimization solution for plastic surgeons, concentrating on online presence, patient interaction, and technique development. In her previous function as VP of Biddable Media Daga concentrated on the marketing of wellness & wellness brands via all lifecycle stages: starting from medical test recruitment projects, through the pre-launch market-shaping, launch and advertising stage, finishing with license expiry and marketing sunsetting.

A 25-year professional in the health care marketing and advertising area, Tracey started her profession as a firm account person for a selection of pharma brand names and later on spearheaded the advertising and marketing effort to release a first-of-its kind site in the glasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the model for exactly how media and advertising firms should, and will, advance in the future.

While at Underscore, she invested three years instructing Internet search engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.