Citadel, a cosmetic fortress surgeon digital marketing electronic advertising and marketing company, introduces a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, individual interaction, and technique growth. Lauren's focus on ROI and interest for discovering the essential details that transform projects from excellent to fantastic consist of creating a grand range multivariate test structure utilizing fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast technique for forecasting ROI before media investment.

One of the important things Martin appreciates most about his function is the possibility to research and understand the subtleties of both well established and brand-new markets, and with expanding his understanding of them try to find the Holy Grail of product-market fit.

He leads a group of media approach, media preparation, media buying and media execution professionals that collaboratively guarantee that project goals are accomplished in order to make the most of involvements and ROI. Lauren's profession in digital and media started in the 90's, just as digital became a sensible advertising and marketing channel.

While at Underscore, she spent 3 years instructing Internet search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.