Citadel, a specialist digital advertising firm, introduces an expanded SEO solution for plastic surgeons, concentrating on on-line presence, individual involvement, and practice growth. Lauren's focus on ROI and passion for locating the important details that transform projects from good to fantastic include creating a grand scale multivariate test structure using fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast method for forecasting ROI prior to media investment.

A 25-year expert in the medical care marketing and advertising room, Tracey started her profession as an agency account individual for a selection of pharma brand names and later pioneered the marketing effort to launch a first-of-its kind site in the eyewear and eyecare area.

He leads a group of media approach, media preparation, media buying and media execution professionals that collaboratively ensure that campaign objectives are achieved in order to maximize roi and interactions. Lauren's occupation in electronic and media started in the 90's, equally as Fortress Surgeon Digital Marketing ended up being a feasible advertising channel.

While at Underscore, she invested 3 years instructing Search Engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.