Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing company, introduces an increased search engine optimization solution for cosmetic surgeons, concentrating on online presence, client engagement, and practice growth. Lauren's focus on ROI and interest for finding the important information that change projects from great to terrific consist of creating a grand scale multivariate test framework using fractional factorial evaluation for understanding ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate technique for predicting ROI before media investment.

A 25-year expert in the medical care marketing and advertising area, Tracey started her profession as a firm account person for a range of pharma brand names and later on led the advertising effort to launch a first-of-its kind site in the eyeglasses and eyecare area.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the design for how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years showing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.