Citadel, a specialist electronic marketing firm, introduces an expanded search engine optimization solution for plastic surgeons, concentrating on on-line visibility, patient involvement, and method development. In her previous role as VP of Biddable Media Daga specialized in the advertising of wellness & wellness brand names with all lifecycle phases: beginning with clinical trial recruitment campaigns, with the pre-launch market-shaping, launch and marketing stage, ending with license expiry and advertising and marketing sunsetting.

Among the things Martin enjoys most regarding his function is the opportunity to study and understand the subtleties of both well-known and brand-new markets, and via growing his understanding of them try to find the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the market. She thinks Underscore is the design for exactly how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested three years educating Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.