Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, reveals an expanded search engine optimization service for cosmetic surgeons, focusing on online exposure, individual involvement, and method growth. In her previous function as VP of Biddable Media Daga specialized in the advertising of health & health brand names via all lifecycle stages: beginning with medical test employment campaigns, with the pre-launch market-shaping, launch and promotional phase, finishing with patent expiration and advertising sunsetting.

A 25-year expert in the healthcare advertising and marketing room, Tracey started her job as a firm account person for a variety of pharma brand names and later on spearheaded the marketing effort to launch a first-of-its kind portal in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the market. She believes Underscore is the model for exactly how media and marketing firms should, and will, develop in the future.

While at Underscore, she invested three years teaching Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.