Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, announces a broadened SEO solution for plastic surgeons, concentrating on on-line exposure, client involvement, and practice growth. In her previous function as VP of Biddable Media Daga focused on the marketing of health and wellness & wellness brands via all lifecycle phases: beginning with clinical test employment campaigns, through the pre-launch market-shaping, launch and advertising phase, finishing with patent expiry and marketing sunsetting.

A 25-year professional in the healthcare marketing and advertising area, Tracey started her career as a firm account person for a range of pharma brands and later pioneered the advertising and marketing initiative to release a first-of-its kind site in the glasses and eyecare space.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the model for exactly how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified just how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.