fortress Surgeon digital Marketing, a specialist electronic advertising and marketing firm, announces an increased search engine optimization solution for cosmetic surgeons, focusing on online exposure, client interaction, and practice growth. Lauren's focus on ROI and interest for discovering the critical details that transform campaigns from great to wonderful consist of establishing a grand scale multivariate examination structure making use of fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate technique for anticipating ROI before media investment.

A 25-year professional in the health care advertising and marketing room, Tracey started her profession as an agency account individual for an array of pharma brand names and later on headed the advertising and marketing effort to introduce a first-of-its kind portal in the glasses and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the sector. She thinks Underscore is the version for exactly how media and advertising companies should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.