Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing agency, announces an increased search engine optimization solution for cosmetic surgeons, concentrating on online visibility, individual involvement, and method development. In her previous function as VP of Biddable Media Daga focused on the marketing of health & wellness brands via all lifecycle stages: starting from medical trial employment campaigns, via the pre-launch market-shaping, launch and advertising phase, finishing with license expiry and advertising sunsetting.

A 25-year veteran in the medical care marketing and advertising room, Tracey started her career as a company account person for an array of pharma brand names and later on led the marketing effort to release a first-of-its kind portal in the eyewear and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the model for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent three years showing Search Engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.