Fortress Surgeon Digital Marketing, a doctor electronic advertising firm, reveals an expanded SEO solution for plastic surgeons, focusing on on-line presence, patient interaction, and method growth. In her previous duty as VP of Biddable Media Daga specialized in the advertising of health & wellness brands via all lifecycle stages: starting from clinical test employment projects, through the pre-launch market-shaping, launch and advertising phase, finishing with license expiry and advertising and marketing sunsetting.
A 25-year professional in the healthcare advertising and marketing room, Tracey started her profession as an agency account person for a variety of pharma brands and later pioneered the advertising and marketing initiative to release a first-of-its kind portal in the eyewear and eyecare space.
It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the sector. She believes Underscore is the model for just how media and marketing agencies should, and will, progress in the future.
While at Underscore, she invested 3 years educating Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they identified exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail purchase.