Fortress Surgeon Digital Marketing, a surgeon digital marketing firm, reveals an increased SEO solution for plastic surgeons, concentrating on on-line presence, patient involvement, and technique growth. Lauren's focus on ROI and enthusiasm for discovering the critical details that change campaigns from great to great include establishing a grand scale multivariate test structure making use of fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate strategy for anticipating ROI before media investment.

A 25-year veteran in the health care advertising and marketing area, Tracey began her career as a firm account person for a range of pharma brand names and later on led the advertising and marketing effort to launch a first-of-its kind portal in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the industry. She thinks Underscore is the model for just how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail purchase.