Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising and marketing firm, introduces an increased search engine optimization solution for plastic surgeons, focusing on on-line visibility, individual interaction, and technique development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health & health brands with all lifecycle phases: starting from clinical test employment campaigns, via the pre-launch market-shaping, launch and marketing phase, finishing with patent expiry and marketing sunsetting.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her profession as an agency account individual for a variety of pharma brand names and later on pioneered the advertising and marketing effort to launch a first-of-its kind portal in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the market. She believes Underscore is the version for exactly how media and marketing agencies should, and will, progress in the future.

While at Underscore, she spent 3 years educating Search Engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.