Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing company, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line presence, person involvement, and practice growth. Lauren's concentrate on ROI and passion for finding the vital information that transform campaigns from good to fantastic consist of developing a grand range multivariate examination structure utilizing fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection technique for forecasting ROI before media financial investment.

A 25-year expert in the healthcare advertising and marketing room, Tracey started her occupation as an agency account person for a range of pharma brands and later on pioneered the advertising and marketing initiative to launch a first-of-its kind website in the eyewear and eyecare area.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the industry. She thinks Underscore is the model for how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent 3 years instructing Online search engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.