Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing agency, introduces an increased SEO solution for plastic surgeons, focusing on online exposure, client interaction, and practice development. Lauren's concentrate on ROI and passion for discovering the important information that change campaigns from good to terrific consist of developing a grand scale multivariate examination structure making use of fractional factorial evaluation for recognizing ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast technique for anticipating ROI before media investment.

One of things Martin appreciates most about his function is the opportunity to study and understand the subtleties of both well-known and new markets, and via expanding his understanding of them seek the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the version for just how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she invested 3 years teaching Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail acquisition.