Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing company, introduces an increased SEO solution for plastic surgeons, concentrating on online exposure, individual interaction, and technique development. Lauren's focus on ROI and interest for finding the vital information that transform campaigns from good to great consist of creating a grand scale multivariate examination framework making use of fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection strategy for predicting ROI before media financial investment.

A 25-year veteran in the health care advertising and marketing room, Tracey began her career as an agency account person for a range of pharma brand names and later on spearheaded the advertising effort to launch a first-of-its kind site in the glasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the sector. She thinks Underscore is the design for exactly how media and marketing firms should, and will, progress in the future.

While at Underscore, she invested three years showing Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.