fortress surgeon digital marketing, a cosmetic surgeon digital advertising firm, announces an increased search engine optimization service for plastic surgeons, concentrating on online exposure, individual involvement, and technique development. In her previous duty as VP of Biddable Media Daga focused on the advertising of wellness & health brands with all lifecycle phases: starting from clinical trial recruitment campaigns, via the pre-launch market-shaping, launch and marketing stage, finishing with patent expiration and advertising and marketing sunsetting.

A 25-year professional in the health care marketing and advertising space, Tracey started her occupation as an agency account person for a selection of pharma brand names and later pioneered the advertising effort to launch a first-of-its kind site in the eyewear and eyecare space.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the model for just how media and marketing agencies should, and will, progress in the future.

While at Underscore, she invested 3 years educating Online search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.