Fortress Surgeon Digital Marketing, a surgeon digital advertising company, introduces an expanded SEO solution for cosmetic surgeons, focusing on online presence, client interaction, and technique development. Lauren's focus on ROI and interest for discovering the vital details that change projects from great to terrific consist of developing a grand scale multivariate test framework using fractional factorial evaluation for recognizing ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection method for anticipating ROI prior to media investment.

Among things Martin enjoys most about his duty is the opportunity to research study and comprehend the subtleties of both brand-new and well-known markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the industry. She thinks Underscore is the model for exactly how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested three years teaching Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.