Citadel, a cosmetic Fortress Surgeon Digital Marketing digital marketing company, reveals an increased SEO solution for cosmetic surgeons, concentrating on on-line exposure, patient involvement, and technique growth. Lauren's concentrate on ROI and enthusiasm for discovering the crucial information that change projects from excellent to great include creating a grand range multivariate examination structure using fractional factorial evaluation for understanding ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast strategy for predicting ROI before media investment.

A 25-year expert in the healthcare advertising and marketing room, Tracey started her profession as an agency account individual for a selection of pharma brand names and later headed the advertising and marketing initiative to introduce a first-of-its kind site in the glasses and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the industry. She believes Underscore is the design for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years teaching Internet search engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.