Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing firm, reveals an expanded search engine optimization solution for plastic surgeons, focusing on on-line visibility, patient interaction, and practice growth. In her previous function as VP of Biddable Media Daga specialized in the advertising of health & wellness brands via all lifecycle stages: beginning with scientific trial employment campaigns, through the pre-launch market-shaping, launch and promotional stage, ending with patent expiration and advertising sunsetting.

A 25-year professional in the medical care marketing and advertising room, Tracey started her job as an agency account individual for a range of pharma brand names and later on led the marketing effort to introduce a first-of-its kind site in the glasses and eyecare room.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the version for just how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent three years educating Search Engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.